So, what can you do to get interviewed on top podcasts when you don't already have a massive social following or your own show? Let me break it down for you.

First, start building a social presence if you haven't already - I can't stress how critical this is in 2024. Which platforms you choose and how much work it will take depends on your personal and business goals, but getting active is a must if you want to appear on top podcasts regularly.

Once you've started building out a social following, it's time to create your personal media packet (also called a personal pitch deck). Nothing fancy - just a simple document or page highlighting your past speaking experiences, personal audience metrics, areas of expertise, relevant accomplishments, and a bio about yourself.

Next comes strategy. While I won’t bore you with too many details - you'll want to think about your long-term brand goals, ideal target demographics, and which podcast niches have the most listeners in your target audience. I usually recommend making a list of 100-200 shows that best align with your goals to start.

Got all that ready? Time to start reaching out to those podcast hosts you identified previously. While I can’t recommend any one method as the best option to get in touch with hosts, I've found several ways that can work well - email, phone, text, DM’s, or through mutual connections. Share your media kit and tell them why you'd be a great fit for their show and audience. Then cross your fingers for an invite!

When a host does reply with an invitation (exciting stuff!), that's when you start prepping for the interview. There’s a lot that goes into this too, but I discuss preparation in much more detail Here. 

Anyways, if that sounds like a lot of work, it’s because it is. That’s where the third, and simplest, method to getting interviewed on top podcasts comes in - Working with PodGuest!

Unlike most podcast booking agencies, we handle every aspect of the process for our clients and then some. 

From consulting on social presence and crafting a tailored podcast strategy to creating an ideal personal media packet, identifying the right shows and hosts, and reaching out to schedule bookings on your behalf, we cover it all. Further, we’ll prepare you for scheduled interviews, track results, and leverage data-driven insights. 

We specialize in done-for-you podcast booking and are trusted by top founders, entrepreneurs, and executives seeking to bolster their media presence. If you’re ready to start getting booked on great podcasts, let us know Here and we’ll be in touch to schedule a demo.