So, how do you effectively use podcast interviews to create or continue building a founder or executive led brand that attracts in-niche attention? Here are three essential steps:

1. Establish Authentic Credibility

Forget about degrees and awards; true credibility is a result of being genuine. Share your entrepreneurial journey, the problem you're solving, or the successes and setbacks you've encountered along the way. It’s often the challenges you’ve faced that will resonate most with your audience, especially when that challenge is noe the problem your company is solving. When targeted audiences hear you interviewed on their favorite podcast, they will begin to position you as a thought leader in their mind.

2. Increase Your Visibility

To ensure your story reaches the right audiences, aim for more airtime! If you're just starting out, shoot for at least twenty four media engagements each year, or two per month. Though this may sound like a lot, it is easily manageable with the right approach and preparation. Regular guest interviews will go a long way towards establishing you as the go-to expert in your niche. As a result, listeners will want to learn more about you and your company.

3. Hone Your Communication Skills

Once you’ve established credibility and visibility, the final piece is effective communication. It’s not just about delivering a rehearsed pitch; it’s about genuinely connecting with your audience through relevant conversation. When being interviewed, focus on engaging your listeners and discussing the 1-3 main points you want to get across, ideally through sharing relatable stories and valuable insights. Remember, people relate to people, not companies. Founder-led companies are the future of business.

Brand is the only moat.