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Written By: Tyler H.
When it comes to getting interviewed on podcasts, there are quite a few things you can do to increase the likelihood that a host wants to have you on. We’ll cover three major things that all podcast hosts look for when selecting a guest below.
1. Be Qualified
First, a podcast host typically looks for guests who have relevant experience.
Make sure your expertise aligns with the podcast’s niche. And don’t forget your goals - these should also dictate which podcasts you seek to appear on.
For example, if you’re the CEO of a regional plumbing company and you’re looking to bolster the recruiting of entry-level plumbing trainees, odds are you’re not going to get invited to speak to a podcast whose audience is primarily graduate software development students.
Instead, your experiences and goals would best align with a podcast in the home services niche that targets recent trade school graduates.
Second, podcast hosts want to talk to unique people.
Have you ever considered what makes your experiences stand out? Sharing your unique stories will not only help you be more memorable but also engage the audience.
When you bring something different to the table, hosts are more likely to see the value in having you on their show.
At PodGuest, we coach our clients to select a handful of experiences that are relevant to their goals and messaging, the audience, and that are unique.
3. Be a Master Storyteller
Finally, podcast hosts want to interview entertaining storytellers.
As discussed above, this starts with being unique and memorable. However, it’s important to illustrate your main points with stories.
Stories are the most memorable way to communicate and are what makes great podcasts stand apart from average ones.
The greatest podcast hosts in the world are masters at storytelling and at getting their guests to share memorable stories.
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Want to make podcast appearances on carefully selected, highly relevant podcasts? PodGuest provides tailored guest bookings for every brand and every goal. Get in touch Here and let the bookings start to flow.
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